At Synectics, we understand that strong brands are driven by solid strategic planning and compelling creative. We enjoy a proven track record in B2B, technology, retail/consumer goods, entertainment, health care, trade associations, non-profits, and government agencies, and strive to develop long-term partnerships with every client we work with. Our services include:

Strategic

Our goal is to understand your consumer better than anyone and believe that strategic planning is the foundation to any successful project. We utilize a variety of data-gathering tools to conduct a thorough and accurate analysis, which allows for effective planning and implementation.

• Research – Internal & external SWOT analysis and market & industry research
• Brand Development – Full brand audits, ongoing brand monitoring/analysis of ongoing tactics, marketing plans, and brand/positioning strategies
• Media Planning & Buying – National media placements, online media planning/buying/optimization, online partnerships, and social marketing

Creative

Based on a strong strategic planning foundation, our creative team works closely with you to develop effective advertising. Sure, we’ve won awards but we take the most pride and pleasure in developing compelling advertising that drives results for you, our client.

• Print - Identity packages, direct mail, annual reports, brochures, newsletters, sales sheets/kits, and copywriting
• Video - Commercial spots, infomercials, documentaries, music videos, training videos, script writing, HD and Red Camera Capable
• Web - Web site design & development, content management systems, custom web application development, campaign microsites, eNewsletter design & publishing, site traffic & blog assistance